South Africa

Report drug dealers is the next campaign: Patricia de Lille

On Wednesday Mayor Patricia de Lille launched ‘’report drug dealers’ campaign in Bonteheuwel, Cape Town.

The campaign is next phase of the substance abuse campaign initiated two years ago.

“As part of this year’s campaign, we would like to urge residents to report drug dealers in order to address the supply problem. For too long these criminals have crippled our communities and ruined the lives of our children,” says De Lille.

Mayor urges everyone to participate in the campaign to stop the drug pandemic in the province.

“All that stands between a drug dealer operating on the streets or going to jail is the information that residents can supply. We need people to come forward and give us that information so that we can take the necessary action to incarcerate these criminals. Anyone with information is urged to report individuals selling drugs by calling our 24-hour helpline on 0800 43 57 48,” she says.

Last year focus was to address the demand problem resulting in 83% increase in the number of calls to the 24-hour helpline reaching 4, 8 million traditional media channels and an additional 2 million through social media.

This year’s campaign will be run over the next few months with adverts featuring three local celebrities; Siv Ngesi, Jimmy Nevis and Aidan Bennett.

The campaign forms part of a R37,8 million investment by the City of Cape Town to combat substance abuse in the metro this year. Most of this funding has been apportioned to the Metro Police, who work in conjunction with the South African Police Service to restrict the supply and distribution of drugs. Substance abuse is often linked to criminal acts such as theft, robbery and housebreaking. Drugs are the core of the gang economy.